Service Segment audiences are based on the below criteria:
| Active | Recently serviced within the last 12 month |
| Recently Lost | Stopped servicing within the last year, but has serviced within past 24 months |
| Defected | Haven’t serviced in 2+ years, but has serviced at least once before |
| Never Serviced | Purchased a vehicle, but never serviced at dealership |
Sales Segment audiences are based on the below criteria:
| Finance Upgrade | Loan customers who are in a positive equity position |
| Lease Upgrade | Lease customers who have a lease ending soon (typically 6 months or under) |
| Lease Overage | Lease customers with 12 or less remaining payments who are projected to go over their allowed mileage before lease end |
| High APR | Loan customers with a high APR rate (typically 9% or higher) |
| Warranty Alert | Purchase customers that currently have a factory or extended warranty that will be expiring within the next 90 days |
| Inventory Acquisition & Service Conquest | Service only customers who frequently service their vehicle at the dealership |
| Everyone Else | All other customers who do not fall into the above categories. |