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Promo vs Anchor Ads

  • Updated

Anchor Ads

(Required)

Promo Ads

(Optional)

Always-on advertising that captures steady demand.

  • No expiration date
  • Maintains consistent brand presence
  • Captures in-market shoppers at any time

 

Limited time advertising that creates urgency.

  • Sales Events: Holidays or seasonal events
  • Limited-Time Offers: Rebates, financing deals, pricing incentives
  • Inventory Pushes: Overstock or aging inventory
  • Launches: New products, services, or features

Anchor Ads are required in order to run Promo Ads.

 

Running both anchor and promo ads is a powerful way to unlock additional conversions throughout the buyers journey.

Requiring anchor ads continuously keeps audiences warm.

 

Tip: Smartmail typically takes 5-7 business days to reach households. Set promo mailer flight end date at least 5-7 business days before the promotion ends to avoid expired offers reaching customers. After the promo flight dates end, anchor mailer will automatically resume.