Located within Identify >> New Audience Marketing >> Household List
Date Range |
Select by month or specific start and end date ranges |
Campaign |
Select campaign to see associated 1p audiences within the set radius Alternatively, select Total Audience to remove all radius filters |
Journey Segments |
Both in the Selection bar and the Household List view Read more about Automotive Journey and Custom Journey Segments |
Address ID |
1p Identified Audiences transformed into households matched through USPS |
Tactics Delivered |
Marketing tactics delivered to the household from New Audiences platform |
Visit Sources |
AI uses multiple data points to create a personalized analysis. This includes pages visited, length of shopping journey, distance from stores, recency of behavior, number of devices, as well as other similar households that have converted on the platform with this business and others like it. |
Propensity Powered by AI |