Located within Measure >> Audience Intelligence >> 3p Attribution
Numeric breakdown of website traffic transformed into households, then categorized by various ad sources.
Channel Influence |
List of website traffic sources |
Households Influenced |
Unique count of household addresses that engaged with ads associated with that specific Channel Influence |
Custom Journey Segments* |
Unique count of household addresses that engaged with ads associated with that specific Channel Influence who fall within the Custom Journey audience |
KPI1 Matches |
KPI1 upload/DMS connection match to Households Influenced |
KPI2 Matches |
KPI2 upload/DMS connection match to Households Influenced |
Note - this breakdown is automatically aggregated, using UTM details in the URLs used in the ads that are driving traffic to the client's website. Click here for further information on how this report populates.