Located within Measure >> Audience Intelligence >> Keyword ROI
Pairs Paid Search Keyword performance and metrics with transactional data to show how specific keywords influence outcomes.
High Performing Keywords |
Keywords associated with the most amount of transactions |
% of Sales Influenced |
Total number of transactions that were influenced by the associated keyword |
Efficiency Score |
Our AI takes into account everyone who interacted with a specific keyword, then calculates a % based off of how many of those households transacted |
Low Performing Keywords |
Keywords associated with the least amount of/zero transactions |
% of Households Influenced |
Total numbers of households that were influenced by the associated keyword |
To remove the % and switch to #, toggle OFF the 'AI EXPANDED' option in the top right corner.
Want to enable this report? View our tutorial on Google Paid Search Keyword tracking: https://www.fullthrottle.ai/shopper-suite-google-paid-search-keyword-tracking/
Note - this report does NOT take into account any paid search budgets or spends.