Located within Measure >> Audience Intelligence >> DMS Hygienics
Provides an overview of the dealership's data and how customers are engaging with Lifecycle marketing.
Hygienics Center Overview | |
Total Households | Total customers |
Missing Emails | Customers with NO email address |
Corrupt Emails | Customers with a bounced, invalid, or dropped email address |
DMS Opt-Out | Customers who have opted out via DMS |
Previous Customers Email Opt Out | Customers who have opted out via Vehicle Wallet email statements |
Self-Cleaning Performance | |
Wallet Reviews | Customers who have utilized their vehicle wallet |
Wallet Updates | Customers who have made an update to their vehicle wallet |
Mileage Updates | Customers who have updated their estimated mileage via their vehicle wallet |
Vehicle Deletes | Customers who have deleted a vehicle via their vehicle wallet |