Client Groups are used to enable Cross Shopping visibility in the platform. Here is how it works:
- Cross Shopping – from clientA.com to clientB.com (must be running on New Audiences).
- Previous Customer Cross Shopping – purchased from Dealer A but shopping on dealerB.com (must be running on Previous Customers & New Audiences).
- Cross Servicing – from dealer A to dealer B (must be running on Previous Customers).
- Cross Purchasing – purchased from Dealer A and Dealer B (must be running on Previous Customers).
- A previous customer from dealer A’s DMS transactions shops on dealerB.com.
Client groupings are made automatically. If there’s any activity within the group – you’ll see indicators, exampled below.
Where WON’T I see this?
- On the following pages: Custom Activation, 3p Attribution, Return On Audience.
- Export options are NOT currently available.
Benefits of Cross Shopping utilizing Client Groups:
Shows the power of the platform across clients within a client group. Gives access to see households that are shopping and purchasing across brands.