Located within Market >> Audience Library
An over encompassing look at your available audiences within fullthrottle.app - including household data breakdowns, averages, totals, and more.
View for Non-Automotive clients
- The text bar along the top links directly to the AI Audience Composer
- PDF export is available in the top right corner
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Left Column shows Website Households
- total HH counts in 30, 60, and 90 day windows
- breakdown of live-audiences in categories of Building Awareness, In-Market, and Ready to Buy
- Middle Column shows Custom Journey Segments
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Right Column shows your Previous Customers
- unlocks when a transaction file (SafeMatch) is received and processed
- identifies customers who have transacted within various date ranges
View for Automotive clients
- The text bar along the top links directly to the AI Audience Composer
- PDF export is available in the top right corner
-
Left Column shows Website Households
- total HH counts in 30, 60, and 90 day windows
- breakdown of live-audiences in categories of Building Awareness, In-Market, and Ready to Buy
- Middle Column shows Custom Journey Segments and Automotive Journey Segments
-
Right Column shows your Previous Customers
- Categorized by Sales and Service Lens segments