Proof of delivery (POD) is a documented confirmation that your campaign ran as ordered, that the right messages reached the right audience, across the right channels and time frame.
At fullthrottle.ai, POD is built into every campaign and are available through the platform; upon request POD reporting can be provided via email, for requests, contact your Client Success Representative.
Data Point | Confirms | Location | Tactics Available |
Mail Pieces | Exact volume delivered to postal stream | Outcomes screen | |
Impressions | Delivered out of ordered impressions | Outcomes screen | Display, All Video, Audio |
Click-through rate (CTR) | Engagement signal from unit | Outcomes screen | Display, Online Video |
Video Completion Rate (VCR) | Percentage of viewers who watch full video | Outcomes screen | All Video |
Creative Assets | Proof of creative delivered through the campaign | Outcomes screen | All |
Campaign Dates | Dates where mail was delivered to postal stream | Campaigns screen | All |