Navigating Campaigns – fullthrottle.ai

Search, filter, create, and edit campaigns all in one screen.

Status	All Statuses, Running (Live), Draft (Not Live), Paused (Not Live), Complete (Campaign Ran & Ended), or Launch Ready (Not Live, in queue to activate).
Channel	Based on user access - navigate various Channel's per Advertiser
Advertiser	Search or select Advertiser from drop down/search bar
Date Range	Select by month or specific start and end date ranges Default view will show previous month to end of next month

Date	Flight dates for the campaign
Status	Running, Draft, Paused, Complete, or Launch Ready.
Budget	Total budget for the campaign
1p Audience	Household level audiences from current and previous customers within the campaign
Tactics	Marketing tactics running within the campaign
KPI Metrics	2 KPI Labels avalible. When running a campaign with 1p audiences: Both KPI Lables can be updated as needed. Read more here. Matchbacks can be done through a DMS connection or Safematch Upload. Read more here. If running a 3p audience campaign see KPI Metric details here.

Clicking through any Campaign will bring you to the Outcomes reporting dashboard.

Feature is available with specific role/scope access. Reach out to your Customer Success Rep for any questions.

Read here for how to edit campaign details.