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How to Build a Campaign

  • Updated
  1. Navigate to CAMPAIGNS
  2. Select Advertiser >> Select +Create (top right corner).

Campaign Builder: Overview Settings

  1. Confirm Channel. Select Campaign Goal.
  2. Select Flight Dates.
  3. Confirm Monthly Optimization & Rollover toggle: 
    • For Monthly Optimization and Rollover, set Start Date to today and Last Day to last day of current month 
      • ON = campaign details will continue month over month until deactivated.
      • OFF = campaign will end on End Date set in Flight Date details.
  4. Select Compose

  1. Select Target Audience.

  1. Select Target Geography.

Campaign Builder: Ads Settings

  1. Upload and Manage Assets within Ads Library.

Campaign Builder: Tactics & Ads Settings

  1. Select Tactics. 
    • Select the Trashcan icon to remove a tactic.
  1. Enter and Confirm Budgets. If Smartmail is selected, Confirm Quota Limit.
  1. Open Ad Library to edit Anchor Ads assignment or assign Promo Ads to eligible tactics.

If running Promo Ads, Set the Start and End Date for the ad to serve devices.

If running Promo Smartmail; recommended End Date is 5-7 days before the promotion ends.
  1. Save Draft or Activate. Dependent on user access
    • Save Draft: saves campaign builder link with all settings, tactics, and budgets. Does not activate campaign or tactics.
    • Activate: activates campaign and any tactics set to RUNNING.

 

Saving & Sharing a Draft:

If you are sharing the campaign draft link with others, follow these steps:

  • Return back to Campaigns Page. Search for Advertiser & Campaign
  • Click back into recently saved campaign; THEN share campaign link.

Be sure to return to the campaigns list THEN return to the saved draft before copying the saved draft URL link. Audiences and budgets will show blank otherwise.