Campaign Goal selections provide unique audiences once 'Compose' is clicked when building a campaign.
Campaign Goal Selections:
- Retargeting: focus on recent in-Market households to drive consideration and conversion.
- Unlock by installing ft.ai tag on Advertisers website.
- Awareness + Traffic: focus on growing household audience through brand discovery and starting custom journey.
- Customer Reactivation: focus on re-engaging past customers / households.
- Unlock by uploading to Safematch or connecting via DMS (automotive only).