Search for Advertiser >> Audience Librabry >> Measure >> Campaign Impact >> Outcomes
Open the Outcomes page, select the campaign, then click the green See Your Audience Insights button.
Key Information:
What is Audience Insights reporting?
Think of it as your audience, wrapped. Every chart and data point is an indicator of how your audience consumes content.
- It is a reflection of audience content consumption behavior and content buying power (CPM).
- It highlights where consumers want to interact with your brand, in the apps, sites, and stations they already choose.
- It tends to show audience behavior that sits outside assumptions.
- It is proof of work, demonstrating how the platform helped to deliver your outcomes.
How often does the data refresh?
Daily. The report updates around noon EST with the previous day's data.
How far back does the data go?
Data begins September 1, 2026 and runs forward. There is no backfill for earlier periods.
Which audiences does the report cover?
All of them. The report reflects every household the campaign reached, both first-party and third-party. Third-party households count whether or not they later visited the site, converted, or became first-party households. This is different from some other areas of the platform that report on first-party audiences specifically.
What does each section show?
- Featured Partners breaks out delivery by publisher and device type, so you can see which services carried your impressions. Tabs switch between Connected TV, Display, Online Video, and Audio.
- Content Snapshot surfaces the placements, genres, and series your audience engaged with.
- Apps, Domains and Publishers ranks the content your audience consumed most.
- Device Types and Top Cities show how and where they tuned in.
- Impressions by Day and Hour feature when attention concentrates across the week. Hover over any block to see the impression count for that day of week and hour of day.
- Top ZIPs narrows geography below the city level.