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Understanding Campaign Tactics & Ads
Tactics Available:
Key Insights:
- Audience Planning & Campaign Builder:
- Minimum Audience Required is 1,000
- Can be a combination of 1p and 3p audiences OR 1p audiences alone.
- 3p Audience ONLY activation is available for Media tactics.
- Tactic Planning:
- Smartmail quota cannot be less than available 1p audiences.
- Marketing Delivery:
- Media tactics (Audio, CTV, Display, Online Video) service to both 1p and 3p audiences.
- Smartmail ONLY serves to 1p audiences.
- Within a single campaign, each household can receive each tactic once. If a household qualifies for multiple campaigns, they may receive an ad or smartmail piece from each campaign.