| This article covers lagging feed troubleshooting for dealerships connected through Authenticom/DealerVault. If your dealership uses CDK Fortellis, please refer to the CDK Fortellis Lagging Feed article for steps specific to your setup. |
A lagging DMS feed means that fullthrottle.ai has not received new sales or service transaction data from your dealership's DMS in the last 7 days. This interruption typically occurs in the connection between your DMS and Authenticom/DealerVault — the service that passes your data to fullthrottle.ai.
Why Continuous Data Flow Matters
fullthrottle.ai relies on a steady, weekly flow of data to keep your campaigns and reporting accurate.
Without it:
- Attribution gets delayed — campaign results can't be matched to sales or services during the lag.
- Once a month ends, Previous Customers data is locked as a snapshot for that given month. Any sales or service activity that fullthrottle.ai influenced during a lagging period will not appear in previous months or count toward the current month.
- Resolving the lag after the fact requires manual input for retrospective reporting.
What Is Impacted by a Lagging Feed
When your feed is lagging, the following areas are affected:
- All campaigns and audience builders — targeting and performance data stops updating
- Previous customer conversions — wallet creations and updates are paused
- Shopper Suite Conversions
- Lifecycle Conversions, New Customer Profiles, and Vehicle Statements Generated
How Authenticom Notifies Your Dealership
When a data lag is detected, Authenticom automatically reaches out to the contact on file at your dealership to alert them and help resolve the issue.
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Lagging Data Process: When a dealer's data lags for 7 consecutive days, Authenticom will send 3 email communications notifying them of the lag and the impact to their programs. After 11 days of lagging data with no response from the dealership, the issue is escalated and communication to the dealership ends.
- Day 7 — Outreach Attempt 1
- Day 9 — Outreach Attempt 2
- Day 11 — Outreach Attempt 3 + Vendor Notifications
To Note: Replying to any of these emails generates a Salesforce support ticket.
How to Resolve a Lagging Feed
To get your feed reconnected, your dealership should reach out to Authenticom Support directly using one of the options below:
- Schedule an appointment: https://scheduler.zoom.us/d/wpm2hhbt/lagging-data-appointment--existing-dealers
- Call Authenticom Support: 866-289-3283
- Email: support@authenticom.com
To Note: Scheduling an appointment or calling directly is the fastest way to resolve a lagging feed. Email responses may take longer to process.
For additional questions, please contact your customer success fullthrottle.ai representative.