Located within Measure >> Campaign Impact >> Lifecycle Marketing
The Previous Customers Marketing screen sums up previous customer engagement and dealership ROI, in terms of transactions and dollars. It is a view of all unique sales and service transactions - categorized by marketing tactic and user activity - and references associated gross value and loyalty percentages.
Email Inbox Impression | Unique statements delivered |
Vehicle Statement Opened | Unique statements opened |
Wallet Engagement | Unique customers engaged |
Leads Accelerated | Leads pushed to connected CRM |
SmartMail Delivery | Unique customers who received mail |
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Sales Transactions | Sales or Service transactions from the connected DMS who have received marketing within the last 120 days |
Vehicles Serviced | |