Located within Measure >> Campaign Impact >> Lead Marketing
The Custom Activations screen reports incremental lift from segmented campaigns being served to custom audiences. These campaigns are separate from marketing running through campaign builder.
Upon a marketing campaign being run to that unique audience, Custom Activations checks the households against transactions (in this example - Sales & Service Impact) to see how the campaign performed, matching campaign audience members to sales.
Remaining Brand Impact | Brand impact will start at 100% when a campaign is launched, over time brand impact from the campaign reduces to 0% |
Campaign Name | Name of campaign uploaded for the custom activation campaign |
Households Targeted | Total number of households in the custom activation audience list |
Households Transacted | Unique households impacted by the custom activation who transacted |
Total Transactions | Total count of all transactions impacted by the custom Activation. Depending on the nature of the business goal, there might be multiple transactions per Household |