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Measure: Campaign Impact Outcomes

  • Updated

Located within Measure >> Campaign Impact >> Outcomes

 

IDENTFICATION

1p Campaign Audiences

Click into the 1p Campaign Audiences for an expanded view of the audience segments within the campaign

Visit our Audience Library dictionary for more details.

MARKETING

Tactic Activation

Tactic level reporting for the selected campaign

Read more on tactics available through Campaign Builder for more details

MEASUREMENT

Sales (KPI1) Households

 Households that fall within one or more of the 1p audiences selected for marketing through the campaign builder via one or more tactics and then matched through SafeMatch upload or DMS connection

Service (KPI2) Households