Customized mail frequency allows advertisers to deploy SmartMail marketing at a time that best fits their customer base.
Advertisers can customize mailing frequency between 1 - 4 months. By default, mail frequency is set to 1 month.
For example, a prospective household shopper can be mailed to once every 4 months, or once every month for a more aggressive marketing tactic.
- Recommend changing no more than once a month, and on month rollover
- Total Monthly Quota delivered may be effected if changes are made mid-month
- More SmartMail delivered may mean higher frequency, which may create a lift on total ROI