Audience Library
All about 1p audiences; technical documentation & helpful guides.
- 1p Audiences: What are the chances of duplicate households?
- 1p Audiences: Multi-Unit Residences
- 1p Audiences: Custom Journey Segments
- 1p Audiences: Automotive Journey Segments
- 1p Audiences: EV and EV+ Journey Segments
- Audience Suppression within Audience Library Platform
- Audiences: How is International Traffic handled?
- Audiences: Location Accuracy in Google Analytics
- Understanding: Transactions & Conversions to Identify 1st Party Household Data
- Understanding Channel Influence and UTMs
- Understanding Featured Household Profiles
- Understanding Audience Library SmartMail Frequency
- Understanding Audience Library Household Sales vs Buyer Journey Sales
- Understanding In the Home vs Out of the Home Identification