The difference here is in the way they count multi-unit households.
Reporting Screen |
Households Reported |
Audience Library Marketing |
Unique Total Household Sales |
Buyer Journey |
Only Single Unit Matches |
For example, Audience Library Marketing shows 41 sales.
Buyer Journey shows 37 sales.
Navigate back to Audience Library Marketing > click into the 'Sales' under Measurement.
(Multi Unit Residences are not included in Buyer Journey reporting)
Numbers still not matching up?
This difference can be attributed to multiple transactions attached to a single multi-unit residence.