Our system suppresses audiences across mail and digital with real-time scrubbing and suppression.
Two components to suppression:
- Our team can configure state-level suppression using Zip List Target Geography settings at campaign set-up to exclude households located in specific states from receiving your marketing – both mail and digital.
- An advertiser provides a list of suppression households to our team, and this list is added to a suppression list for marketing moving forward – mail only.
- Our Data & Analytics team will also use this list to suppress households before pulling audiences for Custom Activations.
Households are suppressed based on the frequency we receive and process the transactional data, and the speed at which the suppressed audience parameter can pass through the media ecosystem.
Expectedly, there is a chance a transacted household can still be targeted based on a user’s individual privacy settings or scenarios where user is utilizing a different/new device that has yet to be connected to the suppressed household in our system, etc.