Seen in the New Audience screen - multi-unit residences refer to residential apartments, high-rises, and multi-unit buildings.
Click on the Multi-Unit Residences box to view the list of shoppers. Each multi-unit address has a Shopper Density icon next to it. Shopper Density will show you how many people from that building are shopping around on your website.
Do Multi-Unit Residences receive marketing?
These residents will receive all marketing efforts except for mail.
These addresses are also included in reporting. Sales matches match against in-market multi-unit buildings.