Located within Measure >> New Audience Marketing >> Household Map
IDENTFICATION | |
Newly Identified Households |
Households identified on the site for the first time in the selected month |
Returning Live Households |
Households seen on the site in the selected month, but first seen in a prior month |
Multi-Unit Residences |
In-Market Multi Resident Buildings that have at least 1 resident on any floor shopping on the site |
MARKETING | |
Display Targeting Households |
Households that were served a display ad as part of ShopperSuite marketing |
Mail Targeting Households |
Amount of mail delivered to the top in-market households based on the available daily and monthly quota as part of ShopperSuite marketing |
Video Targeting Households |
Households that were served a video ad as part of ShopperSuite marketing |
MEASUREMENT | |
Sales Households |
Read about Transactions & Conversions |
Service Households | |
Retained Live Households |
Households pulled back into the funnel via campaign media |