The system automatically suppresses converted audiences across mail and digital in real-time when utilizing 1p propensity-based audience segments and the conversion data has been uploaded to our system (via SafeMatch upload or automotive DMS connection).
1p Propensity-based audiences include:
- Discovering
- Evaluating
- Committing
- Custom Journey Segments - Discovery, Evaluating, and Committing
Households are suppressed based on the frequency we receive and process the transactional data, and the speed at which the suppressed audience parameter can pass through the media ecosystem.
Expectedly, there is a chance a transacted household can still be targeted based on a user’s individual privacy settings or scenarios where user is using a different/new device that has yet to be connected to the suppressed household in our system, etc.
Additional Notes:
- There is no automated suppression for other audience segments (e.g. no suppression for 2p/3p Audiences, 1p In-Market 30/60/90, etc.)
- Converted households from both KPI 1 and KPI 2 are automatically suppressed
- Household is tagged as conversion as soon as data is received and successfully processed via SafeMatch upload or automotive DMS connection
- AI determines when a converted household is re-eligible for marketing again based on subsequent behaviors- there is no rigid re-entry timeframe