Fun Fact: 90% of direct mail pieces are opened
Immersive Household Experience
Physical marketing materials are delivered to targeted postal addresses, offering tangible brand engagement through a marketing channel that maintains a permanent presence within the home.
Connection Points: Physical mail pieces
Life Setting: Mailbox, Kitchen, Home Office, Living Room, Entry/Foyer
Engagement Drivers:
- Tactile engagement through physical interaction
- Enduring presence serving as a visible reminder
- Opportunity for discovery
- Shareability among family members