Fun Fact: The average CTV viewer spends an average of 122 minutes per day watching this streaming content
Immersive Household Experience
Premium video ads within free and paid streaming TV and programmatic linear TV content that combine big screen impact with digital targeting precision.
Shown on Full Episode Player (FEP)'s, which features content that is at least 22 minutes long.
Connection Points: Smart TVs, gaming consoles, streaming devices (Roku, Fire TV, etc.)
Life Setting: Living room, Family room, Master bedroom, Basement/media room
Engagement Drivers:
Cinema-like immersion
Shared family viewing experience
Lean-back relaxation mindset
Premium content association with appointment-viewing