Fun Fact: More than 75% of US adults spend up two hours watching short-form digital video content each day
Immersive Household Experience
Video ads on websites and apps outside TV environments that deliver engaging storytelling with sight, sound, and motion, plus interactive capabilities unavailable in traditional video.
Connection Points: Laptops, desktop computers, smartphones, tablets
Life Setting: Living room, Home office, Kitchen, Bedroom, On-the-go
Engagement Drivers:
Sight and sound engagement
Lifestyle utility
Educational value
Entertainment-minded state of mind